Being a Jack of All Trades
As a digital marketing professional, there is always a new tool or piece of software to master. Sometimes it can be a fun blend of creative and analytical and sometimes the ground is shifting beneath your feet as the digital landscape evolves.
Search Engine Marketing
Three years experience managing Google Ads campaign and possessing certificates in Search and Display. Also managed campaigns in Bing and achieved campaigns with 4X Return on Advertising Spend.
Google Analytics & Tag Manager
Five years experience in monitoring website health using Google Analytics including GA4, possessing certificates in GA4 and Google Tag Manager. Also, have used alternative reporting tools like HubSpot and Adobe.
Search Engine Optimization
Five years experience in SEO with certificates from SEMRush. Conducted keyword research and provided content recommendations, completed site audits, managed business listing and used MozLocal, page speed audits and technical SEO, and copywriting for pillar pages and blog posts.
Project Management
Three years managing digital marketing projects, collaborating with subject matter experts using Jira, Monday, Slack and Trello. Completed Google Project Management Certificate on Coursera.
Graphic Design
Five years experience with Canva, InDesign and Illustrator for graphic design projects, managing assets, and social media collateral. Completed Canva Essentials and Graphic Design Essentials courses.
Video Production
Two years experience creating video assets using Canva, FinalCut, and Adobe Express. Assisted on larger production by writing briefs, scripts, and sourcing vendors.
HubSpot CRM
Three years using HubSpot CRM and Marketing Hub functions. Setup campaigns, landing pages, forms, and marketing automations to enrich CRM data. Also, one year performing similar functions with Salesforce CRM.
WordPress
Five years managing websites using WordPress. Also, leveraged other content management systems like Drupal, Experience Manager, and Squarespace. This includes a WordPress Essentials course on LinkedIn Learning.
Email Marketing
Five years managing email marketing campaigns using Mailchimp, Constant Contact and HubSpot. This includes building targeted email lists and enriching these campaigns with automated email messages.
Social Media
Five years using social media to build brand presence organically and also with social media advertising including LinkedIn and Meta ads. This includes using Hootsuite, Buffer, and HubSpot.
Copywriting
Ten years of copywriting including for websites, landing pages, blogs, social media posts, ad copy, marketing emails, and technical documentation. This includes leveraging AI copywriting tools.
Client Services
Five years of supporting clients with account management, help desk, and customer success responsibilities. I have also contributed to client webinars and providing client-facing documentation.
Nicholas Wright 